Content published outside the App to generate awareness using Rappi’s social networks. This includes mailing (email campaigns), advertisements, social media and short videos like Instagram Stories.
Mailing: Email with design and look & feel of the campaign/brand, keeping to Rappi guidelines.
Validity/Frequency: 1 Day.
Segmentation: Massive/User type.
Where does he appear? Via email, direct to the user.
Design: 600px wide, while the length will depend on the content to be communicated. It must consist of a Big banner with CTA (call to action), body and products with your CTA.
A. Instagram Stories – Ads
These are advertising posts on Rappi’s official Instagram, with the design and look & feel of the campaign/brand. These are paid posts.
Capacity: N/A.
Validity/Frequency: 24H.
Segmentation: National.
Where does he appear? In Rappi’s official Instagram stories.
When do I use?
Generate awareness of a promotion and drive traffic to Rappi.
Drawing / design: 1080px*1920px
B. Default Instagram/Facebook Post
Description: Content on Facebook and Instagram on the main page, with the design and look & feel of the campaign/brand.
Capacity: N/A.
Validity/Frequency: The period defined in Brands.
Segmentation: National.
Where does he appear? In Rappi’s official Instagram stories.
When do I use?
When I want to generate awareness across different platforms and reach more audiences.
Design: 1080px*1080px
Description: Publication on Rappi’s official Facebook with the design and look & feel of the campaign/brand.
Capacity: N/A.
Validity/Frequency: 1 day.
Segmentation: National.
Where does he appear? On Rappi’s official Facebook.
When do I use?
Generate awareness on Facebook and redirect traffic to Rappi
Design: 1080px*1080px
