Description:
Messages sent to users directly on their mobiles (outside the app). The goal is to drive them to the app through promotions and strategic CTAs.
Capacity:
25 thousand hits per campaign.
Validity/Frequency: 1 SMS from the same brand per week.
Targeting: active users, free shipping, non-primary users.
When do I use?
Offer a promotion that encourages the user to learn more.
Characters : Max. 160 characters including the deeplink.