Description:
Inapp is an advertising pop-up with the Rappi identity that appears when entering the different verticals of the app, usually bringing promotions and news to our users.
It stands out for the appearance of the ticket , very striking and specific in the App, almost always with the manufacturer’s logo.
Here are some good practices about Inapps :
- Clear user benefits
- Less than 50 characters
- Using the Rappi color palette
- Attractive photographic use
- correct measurements
Ability:
1 Inapp per hour and per user.
Validity/Frequency: All day 8:00 → 21:30.
Segmentation: Active users on retention base.
Where does he appear? Entering the corresponding vertical.
Great Inapp : 300x400px
It is important to note that there are 3 types of Inapps, Regular, Coupon and Brand KV
