The campaign creation
Learn how to create your campaign in 5 minutes.
Select the Campaign option
Click on Create New
Fill in the fields marked * (mandatory)
Name: Assign a name to the campaign.
Advertiser: Select the advertiser corresponding to the campaign.
Owner: Select the name of the person who implements the campaign
Duration: Enter the start and end date of the campaign
Budget: Select one of the two options, Spend or Impression.
If you select spend, you must enter the total budget of the campaign in the currency configured in the account
If you select Impression, you will need to enter the number of impressions planned for the campaign. The value must be entered without periods or commas (.,)
Delivery and Bidding: Select which one of the options to carry out to control the budget.
By Line: Option for each line item to have a budget and work on it independently of the total budget of the campaign
By Campaign: Option for all line items associated with the campaign to be delivered under the general Budget configured for the campaign.
When selecting By Campaign, the Campaign Pacing option is enabled. To continue. select one of the three options from the drop-down list:
- ASAP: The campaign consumes the allocated budget or deliver the estimated number of impressions in the shortest possible time.
- Daily: The campaign consumes the daily budget assigned during the days the campaign is valid.
When this option is selected, the campaign pacing box is enabled in which the daily budget must be assigned in the currency configured in the main account.
- Lifetime: Spend the campaign budget considering the campaign duration.
Campaign Quantity Objective: Select the objective of the campaign for which we want to optimize the results from the drop-down list.
Clicks: When the campaign targets traffic to the website
Impression: When the campaign aims to get reach (impressions)
Completed video: When the campaign aims to play a video
Frequency Cap: Assign ad exposure to users. The platform has a drop-down list that allows you to configure the frequency by minutes, hours, days or weeks. If you are using specific/premium audiences, it is recommended not to set the Frequency Cap at the start of the campaign so that it can start freely.
Example: Perform three hits (impacts) per week
To finish, click on the Save & Continue
New Bid Modifier: this section, which is about optimization, is left for the end, therefore you must click on the Save & Continue to view it.