Funnel metrics

In the main section of Campaign Reports, under ‘Overview,’ you will find a set of metrics that consolidate your position across all selected product activations (as defined by the filters). However, not all KPIs apply to all products. The following table identifies which products are included in each general metric. If you want to dive deeper into a specific campaign or activation, you can scroll down in your reports to access the individual reports in “Breakdown” section.