What is a Sponsored Product campaign with Smart Ads?
When you activate a Sponsored Product campaign, your products will be displayed in the top positions across multiple stores on the platform, at different stages of the user’s shopping journey on Rappi (Search, Corridors, Related Products, etc.).
How is my budget spent?
The model is based on CPM (Cost per thousand impressions). An “impression” is counted each time your product is displayed to a user on the Rappi app. The campaign budget is consumed as impressions are generated, based on the CPM. The cost varies depending on the country where the campaign is executed and will be informed at Checkout.
How does Smart Ads work?
The Smart Ads algorithm is designed to maximize the performance of a brand’s advertising budget by ensuring that its ads are shown at the most opportune moments for conversion. The algorithm collects and analyzes data on users’ shopping behavior on Rappi, identifying the moments when they are most likely to make a purchase.
What is the Campaign Manager?
It is a functionality that allows you to create, manage, and optimize your own advertising campaigns for Sponsored Products using Smart Ads technology without the need for intermediaries. This feature gives you full control over your campaigns, allowing you to adjust them according to your specific needs and objectives.
How do I create a Sponsored Product campaign?
Step 1: Access the Platform
- Log in to your Brands by Rappi account or create an account first.
- Go to the CREATE section in the left menu and then to the Campaign Manager card.
Step 2: Campaign Setup
- Click on “Create Campaign.”
- Assign a name to your campaign for easy identification.
- Select the Maker and Trademark you want to promote for this campaign.
- Define the period during which your campaign will be active.
Step 3: Budget Setup
- Select one of the recommended options that best fit your strategy:
- Moderate Exposure: Provides greater visibility for your product with a moderate budget.
- Broader Exposure: Reach a broader audience and increase your presence.
- High Exposure: Achieve high visibility and stand out from the competition.
- Top Exposure: Ensure your products are highly visible to a wide audience.
- Or, manually enter a budget, remembering that this will be the maximum amount that could be spent during the selected period.
- Step 4: Summary
- Review all the details of your campaign in the summary, which is an overview of your order before proceeding to Checkout, and click “Create Campaign” after accepting the T&C.
How do I track my campaign?
Once your campaign is created, it will be in a “Scheduled” status until the day it is activated. The statuses are::
- Scheduled: From the creation and setup of the campaign until the day of its execution.
- In Progress: The days when the campaign is active on the Rappi app, according to the configured time period.
- Finished: Once completed campaigns have been paid for.
- Canceled: There was an issue with the creation and/or setup of the campaign before activation. Contact us for more information at brandsbyrappi@rappi.com.
How do I view my campaign results?
In the Campaign Manager table, in the column with the name associated with your campaigns, you will find a hyperlink that will take you to the campaign details. In the Reports section, review key metrics such as impressions, clicks, click-through rate (CTR), conversions, and return on ad spend (ROAS).
